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U.S. Money Reserve launched its state-of-the-art website, USMoneyReserve.com, in late February. The re-designed site now offers coin collectors and precious metals investors the ability to shop for gold and silver bars and bullion with live, competitive pricing.
According to PR Newswire, U.S. Money Reserve, one the largest private distributors of U.S. government gold, platinum, and silver legal tenders, integrated numerous applications into its website to engage customers, provide detailed levels of product information, and enable live e-commerce. Founded in 2001, the Austin, Texas firm offers precious metals items including bullion and bars, but specializes in gold and silver coins.
Some of the new site applications focus on consumer education in precious metals and coin collecting. The firm aims to better educate the public to encourage and assist new investors in the area. This includes a glossary of terms. For those who prefer offline learning, U.S. Money Reserve offers a complimentary gold information kit. The site’s blog, the Full Headline Gold News Room, offers constant, streaming updates on the precious metals market.
With the addition of the Client-Connect Advantage application, the firm offers one-on-one, live, online client consultations. Consumers can meet with a coin expert in a virtual environment for investment advice and valuation.
This purchase assistance also extends to offline product releases and enables secure offline transactions. The firm’s BuyBack Guarantee applies to all purchases. It offers a 30 day full refund guarantee on certified coin orders at current market value.
The enhanced online presence stems from the firm’s relatively new leadership. In 2014, Philip Diehl joined the company as president. Diehl previously served as the 35th Director of the U.S. Mint (1994–2000) and former Chief of Staff of the U.S. Treasury Department under President Bill Clinton.
During his government service, Diehl is best known for his creation of the 50 states quarter series. At U.S. Money Reserve, he focuses on consumer education to help the public understand the importance of precious metals investment for weath protection.
“Precious metals have been a store of wealth worth for centuries and have consistently been a safe haven in the face of economic instability,” Diehl said in a statement on the website. “That is why owning physical gold, silver and platinum remains a recommended method for protecting one’s personal wealth.”