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When it comes to the highly competitive fashion industry, Mr. Adam Goldenberg would not ordinarily be the first name one would conjure up. However, Mr. Goldenberg’s remarkable career started at the very young age of just 15, when he founded his first major company called Gamers Alliance. This company was an advertising network of gaming sites for young enthusiasts. Three years later after having joined Intermix Media (parent company to MySpace and Alena), Adam sold Gamers Alliance to them in 1999, at the age of just 18. Mr. Goldenberg made a gamble of quitting High School and moving across the country to join Intermix and becoming Vice President of Strategic Planning. The gamble paid off because, by age 20, Mr. Goldenberg got promoted to Chief Operating Officer at Intermix, becoming the youngest COO of a publicly traded company.
While working at Intermix, Mr. Goldenberg had the opportunity of befriending Mr. Don Ressler, who was an entrepreneur and brand building specialist. Mr. Ressler owned his own company FitnessHeaven.com, which he sold to Intermix in 2001. Don’s company had managed to generate over $1 billion dollars in sales and raised $100 million dollars in capital for various Internet Companies on onmogul.com. Hence Mr. Goldenberg and Mr. Ressler would quickly become friends just at the time that Intermix got acquired by News Corporation in 2005. In 2006, Adam and Don decided to create an e-commerce brand called Intelligent Beauty.
After Adam and Don had established several prominent brands as health and beauty market leaders, the two began conceiving a new kind of personalized shopping experience in women’s fashion. Their idea was to merge social interaction with leading-edge fashion designs at reasonable prices! They endeavored to make their user experience fun, engaging and highly social in nature. Hence, the two gentlemen set about a major expansion process of Intelligent Beauty, to create a personalization platform consisting of styling consultants, and designers delivering outstanding and affordable products. The result of that vision was the formation of JustFab; an online business using technology to predict inventory demands and includes VIP memberships for super savings.
Learn more about Adam Goldenberg: http://vator.tv/news/2015-05-12-whats-it-like-to-be-a-unicorn