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In October of 2015, American Airlines lost their account to TM Advertising to CP+B under Senecal’s global leadership, lead by Lori Senecal, the Chief Executive Officer at that time. While Lori was still the Chief Executive Officer for CP+B, she also held the position of President and Chief Executive Officer at MDC Partners Network, where she still currently holds her position. At the beginning of 2018 she will be closing her 2-year tenure at CP+B, but will be remembered for winning American Airlines. Lori Senecal played such a significant role, that she will be undoubtedly missed and appreciated for her positive attitude, bringing flexibility and something new to CP+B as Chief Executive Officer. For more details visit Inspirery.
In her new role she will be in charge of overseeing the global expansion of CB+B, while also taking lead in coordinating eight of its offices that are international. This became the result of CP+B being awarded by Infiniti’s $450 million global account in October 2017. Top executives will have to report to Lori Senecal, regardless of her new job responsibilities. Being the head of the Kirshenbaum Bond Senecal shop, Lori Senecal helped turn it into a international player with their resources expanding in content creation, start-up investments, and technology, when they started out just being U.S. based. She has also lead some of the top worldwide accounts, such as BMW, Coca-Cola, and Nestle, while previously being president of McCann Erickson in New York. Check out Media post for more.
Lori Senecal not only has extensive experience and knowledge in the worldwide advertising industry, but she also known for her robust personality, and credibility. One of her key formulas that is essential for success, is to not to be afraid of leaving your comfort zone. The work ethic of Lori Senecal has been a major component to the rapid growth, in her leading some of the biggest companies in the world. You can visit LinkedIn to know more.