Eduardo Sirotsky Melzer also known as Duda Melzer is a principal figure in Brazil as the Chairman and President of Groupo RBS, a leading media firm in the country which is founded by the Duda’s grandfather, Maurício Sirotsky Sobrinho. Duda has led the company’s transition into the internet age and played a vital role in increasing its presence and services. As the President of the firm, he helped Groupo RBS in a major restructure to make it more focused and operational.
In an article on Dino, Duda is also the founder and Chairman of an investment firm named e.Bricks, which focuses on digital industry. It has operations both in Brazil and North America. Duda is extensively investing in various startup businesses which are focusing on their services in healthcare, education, SMEs, and financial services. Duda completed his graduation from the Pontifical Catholic University of Rio Grande do Sul in Business Administration. Later, he did his MBA from the Harvard University. Duda started his career with the consultancy firm Booz Allen & Hamilton. He also worked as a Senior Analyst at Delphi Corporation and selected as the CEO of Box Top Media, a media firm based in New York.
Duda joined Groupo RBS as the Director General with responsibilities of National Market in 2004. He held various responsibilities at the firm and became the Chief Executive Officer of Groupo RBS in 2012. His contributions to the media industry in Brazil have helped him to become the winner of Entrepreneur of the Year Award – 2015 by Ernst & Young in the family business category.
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