How Close is Kate Hudson’s Fabletics to Passing Amazon?

There are not many online clothing retailers that can even compare themselves to Amazon based on pure sales numbers. Amazon is pulling in over 20 percent of the sales in which there are thousands of competitors, so that really does speak to the size of the domination of this one retail giant. That being said, it looks like Kate Hudson’s Fabletics doesn’t fear the giant like other retailers, in fact, this little clothing retailer has pulled in a very impressive $250 million in sales in only three years. Can these sales numbers sustain however?


Talking to Hudson about her sales numbers, she credits the growth of her company to her membership model and the sales process known as reverse showrooming. To understand how these two work together, let’s take a look at what is happening inside the Fabletics stores at the local malls. These stores are full of women who are tying on all the new active-wear pieces, the latest in workout apparel, and even taking part in filling out the Lifestyle Quiz. This has the feel of a shopping experience that really appeals to women, and the sales are climbing year to year to back those associations.


The magic doesn’t occur at the stores in the mall, the majority of the sales are recorded online. In direct competition with Amazon, this athleisure brand has a secret weapon that Amazon can not compete with. Now because these women has already been trying on the clothing at the local mall store, they know exactly how these pieces look and feel. That means when they decide to go to the e-commerce store when they have time to relax, they can sit back and simply load up that online shopping cart with as many pieces of workout apparel they like without worry about it fitting. Unlike Amazon where you buy a piece and hope it fits or you return it, the guesswork is eliminated at Hudson’s Fabletics.


Kate Hudson’s Fabletics also rewards customers with free shipping for any online order, discounted merchandise pricing, and the assistance of a personal shopper. The shopper looks at quiz results and prior spending patterns to offer you one item to consider the first of each month. This pampering seems to have really struck a chord with female shoppers who want to spend money on quality and variety, but just have not up to know had any company bending over to service them like Kate Hudson’s Fabletics.

Fit And Fashionable With Fabletics

It is fashionable to turn to sport nowadays. In fact, it is more fashionable than ever to practice some physical activity. Millions of women have joined not only the habit of going to gyms to keep fit but also sports like running or athleisure, which is walking or keeping active all day in “sportswear,” but dressed in the brand.


And this brand makes a difference in the outfit and the results of luxury multinationals. This is not a small business or a niche audience anymore. The global market will grow 178 billion dollars until 2019, according to Trefis. In 2013, the sale of women’s sportswear reached 11 billion dollars 9% more of the previous year. And the trend will continue to gain strength, with celebrities and public figures adding their brands and marketing the products.


Major luxury brands are relaunching their fitness business units aimed especially at women. With new designs for products that are exclusively female. Actress Kate Hudson has also entered this market with a sports line called Fabletics where she aims to combine sport with good taste and comfortable earth-friendly clothing. What her line offers is great brand quality clothing that combines color, great fabric, and design. What she wants, is to make it available for everyone at affordable prices, and the brand is quickly taking on the competition.


What Makes It So Special?


Fabletics is not only a “trendy” brand, but it is also wearable and does not compromise quality with low prices. On top, their membership and VIP marketing strategies have resulted in being brilliant.


According to some reviews by customers, the clothes are not only pretty but practical. Also, they believe that the service they get from the membership is really personalized and tend to their individual tastes and needs, which is exactly what distinguishes Fabletics from other brands.


When it comes to Customer satisfaction, there is no on like Fabletics. With extended benefits for community members and “VIP” members, high-profile training from major fitness studios like Physique 57, Body by Simone and The Fitting Room will be available for free on the website. The videos can be accessed by members, which are people who have purchased at least one set of articles from the brand, and want to get monthly membership benefits.


So Much More For A Brand


So much is moving online an important and great first step in making life fit something that was easy and affordable for the Fabletics community. Other benefits that are soon to come in the website are retreats (fit-cations) for wellness and other products merchandise and partnering as day spa experiences, massages, and juices brands.


With a vision of the future, Fabletics will keep on growing to be an online fit community and not simply a clothing brand. With an endless number of brands and Athleisure products on the market, Fabletics is striving to stay on top of the game for the present and future marketing strategies that will bring more to the table.